Why have an e-commerce blog?

 

Today, Blogging has come out of the amazing sphere. It has undoubtedly become a marketing lever, a promotional tool very popular with web entrepreneurs. It is necessary to have an e-commerce blog in your digital strategies.

What explains the success of blogs? Why have blogs become indispensable for E-commerce sites today?

For some food for thought, follow this guide.

A Blog to optimize the natural referencing of an E-commerce site

In order for you to succeed in creating an online business and for it to work, it is essential to increase the number of visitors to the E-commerce site. It's just as important to boost conversion rates. That is, the number of visitors who not only pass through the site, but also buy.

Publishing new content is one of the best ways to improve the SEO of an E-commerce site. Indeed, having an e-commerce blog increases the number of pages of your site. Then, they create internal links between the different pages of your site.

In addition, blogs also allow you to make backlinks. That is, backlinks allow you to get links on other sites or on social networks. These links take readers to the pages of your E-commerce site.

In addition, having an e-commerce blog also gives your site an important status with search engines. The condition is to regularly enrich the content with new topics.

Finally, having Blogs allows you to take advantage of the phrases and keywords associated with the products you sell in Dropshipping. For example, if you specialize in cosmetics, you can write or have an article written.

This article should solve your target audience's skin problems like "how to cure acne-prone skin?"

A space that allows you to express yourself differently on an E-commerce site

An E-commerce site must be as uncluttered as possible. Indeed, the goal is not to distract readers from their intention to buy a product. Instead of simply describing your products, embed images and then add the "Buy" button.

In addition, experts suggest that you publish long content, without distracting your visitors' attention from purchasing.

For example, you will use the content to give advice, to demonstrate your expertise and know-how. Through your article, you can simply humanize the contact with your visitors.

The purpose is that they will feel like they are buying a product as in a physical store. In addition, with tablets, visitors can interact with your site and view articles.

A Blog to target those who do not yet know that they need your products or services

According to digital marketing experts, Internet users are not at the same level of decision before a purchase. It all starts with awareness.

For example X, a potential customer of your E-commerce site wants to make a relaxing stay in the Canary Islands. He then inquires about the costs and the weather.

X knows that the products he owns do not allow him to protect himself effectively against the sun; Because, it only has moisturizers or sunscreen lotions with low protection factor.

Then, he decides to list the brands that offer everything he needs. These include: high protection factor oil or sunscreen, after-sun milk, etc.

In fact, if you own these products, you can offer articles about the dangers of the sun to the skin. Your articles can address, the best way to protect the skin from the harmful effects of the sun. Also, you can write about the importance of moisturizing the skin during a stay under the sun, etc.

Of course, these articles will be aimed at all people, who have the same problems as X. The ideal with this article is to have the reflex to use E-commerce training by offering useful content.

This is how the strategy of having an e-commerce blog will allow you to target a wider audience.

A Blog to build trust between you and your potential customers

Even if it is a remote commercial exchange, e-consumers attach equal importance to the human aspect of an online store. Indeed, when a user visits an E-commerce site, he is always suspicious.

On the other hand, if he has already visited your Blog and then interacted with you, he will remain less suspicious. This is what makes having an e-commerce blog an ideal solution. It allows you to set up a close relationship with your target customers.

To do this, you need to use less formal speech. Setting up a blog will allow you to converse and exchange with your customers and prospects.

However, to successfully have an e-commerce blog, do not forget to establish a feature to publish comments. So you can interact with your customers, answer their questions and introduce them to your new products.

Thus, they will easily buy your products and services. Thanks to a Blog, you can also develop a community around your company's brand.

Short guide: Discover also our advice to learn how to monetize a Blog with affiliation on Amazon through this link.

E-commerce: what kind of blog could suit you best?

Are you convinced that having an e-commerce blog is one of the best solutions to attract quality traffic? Do you want to produce relevant content for your visitors to redirect them to your E-commerce site? You then have the choice to integrate your Blog into your E-commerce site.

Of course, it will bear the domain name of the referring site. This option is especially recommended for online shops that already have a certain reputation. If this is your case, provide content such as advice, information or tutorial for your visitors and potential customers.

A blog integrated into the merchant site makes it possible to optimize the positioning of your site in the results pages of search engines. In addition, you can use an offsite blog if the internal mesh of your E-commerce site is well worked.

Therefore, this option will allow you to get backlinks of very good qualities.

Have an e-commerce blog for your web marketing agency

First, if you are a beginner or looking for a good marketing strategy, we advise you to entrust your site to the webmaster. He will produce product sheets to feed the site.

Alternatively, if you have no knowledge of digital marketing, you can ask a webmaster to create a blog, open a website, and even create a sales site.

After creating a website, you need to switch to a business website. The search engine in turn will take care of ranking your site at the top of the search results.

However, good content management of your website contributes to the evolution of your web marketing agency. Thus, the observance of SEO techniques is also useful to attract potential customers.

In the case of E-commerce, your products must be presented on the homepage. The Blog is one of the essential marketing tools to have new customers.

For this, having an e-commerce blog requires that each page of your site is well referenced through your articles.

In addition, distance selling requires technical skills. Thus, the webmaster uses his technical knowledge to present the visibility of your products.

From your Blog, you can sell your products quickly. However, a product catalog can reassure customers of the availability of your stock.

Conclusion

This article presents some very interesting tips for having an e-commerce blog. Thus, on an E-commerce platform, it is advisable to have blogs that deal with captivating topics. It is also necessary to configure an automatic newsletter page that customers must fill in to benefit from new articles or products.

Later, visitors will be contacted via the Emailing system to validate their orders if necessary. In addition, through the articles of your Blogs, you can invite visitors to follow paid training. For example: dropshipping, Shopify, etc.

Finally, to succeed in having a perfect e-commerce blog, know that blog articles represent very useful levers for e-commerce.