Influencer platforms: what are they used for?

 

The democratization of social networks has created a new form of marketing strategy: influencers. Influencer marketing is considered an important lever to quickly boost sales, but also to make your brand known.

But you still have to find the right influencers! It is in this spirit that influencer platforms are indispensable.

To understand more on the subject, through this article, we will provide answers to the following questions:

What are influencer platforms used for? What is an influencer? And many others of great importance. So, to get started, let's take a quick look at influencer marketing.

What is influencer marketing?

To understand the issues related to influencer platforms, it is important to describe all the terms related to them.

Thus, in the field of web marketing, a good communication strategy is an important tool to influence a target audience.

An influencer platform is a digital space that identifies and brings together influencers.

This space is an interface between influencers and those looking to make known a product to sell in dropshipping, or a service, a brand, etc.

An influencer is an expert specialized in a specific niche: fashion, high-tech, video games, sports, etc. It has a community that is passionate about its content (videos, photos, texts).

An influencer can use different platforms to communicate with their fans like YouTube, Instagram, Facebook, a blog, or other.

The goal of influencer marketing is to reach an influencer's entire community to promote a product or service. This is a good method to have more influence.

Traditional advertising and digital marketing

Although both are aimed at a targeted and segmented clientele, the methods are diametrically opposed. Traditional marketing is characterized by advertising going in one direction: from the advertiser to the target.

Therefore, communication must be sizeable especially on social networks. Some people therefore find it more expensive and sometimes very intrusive.

Indeed, the goal is to reach the maximum number of prospects to hope for a return on investment.

The fact is that traditional marketing targets any type of profile. The conversion rate is therefore low compared to the audience.

For example, let's say you're advertising on a TV channel to sell sneakers.

Even if you have a good audience, most people who watch your ad won't necessarily be interested in your product. Thus, your ROI remains limited compared to your initial investment.

Digital marketing

On the other hand, digital marketing has been able to use methods that expand the field of possibilities. It is a targeted, scalable and highly profitable influence strategy. Marketing strategy for influencers is one of the best targeting techniques today.

If you have trouble practicing this method, you can follow a digital marketing training with good influence strategies in order to succeed in gaining influence or succeed in influencing directly. You can also collaborate with a digital communication agency.

Indeed, with influencers, you are addressing a community of enthusiasts. You want to sell sports shoes, contact an influencer specializing in sports shoes to position and increase their influence. Its audience is mainly made up of sports shoe fans.

So, you are sure to benefit from a very significant return on investment. To find the right influencer, the best technique is to consult influencer platforms.

How does an Influencer Platform work?

Influencer platforms are divided into two parts: specialized platforms and generalized platforms. Specialized platforms specifically include influencers working on only one type of communication medium.

For example, influencer platforms that only include Youtubers. Generalized platforms include influencers from different media (influence on social networks) like YouTube, Facebook, Twitter, Instagram, TikTok, etc.

In any case, they all aim to allow an advertiser to find the influencers who match their niche. The platform serves as a special intermediary between you and a specialized influencer.

An influencer platform can be remunerated in different ways: a monthly / annual subscription of members, a percentage on each contract made, etc.

How to make money on the internet with influencers? How to find good influencers? To find an influencer, you must first register.

When registering, you may be required to subscribe to a paid subscription. But it is also possible that you will have to pay a commission for each transaction.

Once registered, it is possible to directly search for the influencer of your choice through search tools and filters. But you can also post ads or run offers to recruit the right profiles.

In any case, to find the right influencer, you will need to evaluate some criteria such as: the number of views, the number of followers, interactions, conversion rate, etc.

You can also develop your influencer marketing campaign by implementing a strategy to successfully influence and attract or influence people.

To reach augmented audiences, you need to compare different influences like testing your innovations and analyzing influence.

Some advantages of influencer platforms

There are many benefits when you leverage influencer platforms. These include:

• Live measurement and tracking of the campaign, especially its results
• The realization of a digital campaign to better reach the targets
• Identifying good influencers and influencers with "fake followers"»
• Obtaining actionable data by advertisers, influencer agencies, and marketing agencies

In addition, influencer platforms can produce you as much valuable data. Data that will allow you to evaluate the real audience, the engagement rate of the community, etc.

These data include: audience size, interaction rate, number of subscribers, visibility of a hashtag, etc.

In addition, discover our guide to know how to create an online business. This article offers you effective strategies and easy-to-implement methods to set up a project.

How to choose the influencer?

Know that it is possible to make a living on the internet by working with influencers. What if you want to seek to influence? The influencer is the one who capitalizes on the status, the social position, the media exposure that gives him his notoriety.

Indeed, he is a brand ambassador whose main objective is to influence specific targets.

Certainly, the influencer platform brings together a multitude of specialists and can give you all the data you need to make the right choice. This is the best way, and possibility to influence with. But it can be difficult, especially for novices, to choose the right influencer for their products.

Indeed, an influencer can have several million followers, but the conversion rate can be very low. Thus, it is always necessary to analyze the data offered by the influencer platform to find the right provider:

The niche: Find an influencer who is really specialized in your niche and avoid influencers who cover a niche that is too generalized. For example, if you plan to sell a smartphone, look for an influencer specialized in Smartphone rather than an expert influencer in high-tech.

• The audience: How many men, women, children are there? Where is the audience?
• Community: The bigger the community, the better!
• Commitment: Is the community active? Is she still willing to commit?
• Interactions: Does the community interact with the influencer and vice versa?
• Competition: Has the influencer ever worked with other advertisers in your niche? If so, how did this happen?
• The review: Discover the opinions of former advertisers to see if they are satisfied or not!