How to affiliate in e-commerce?

 

You already have an E-commerce site but you want to have new customers or generate additional revenue. Creating an affiliate program with your E-commerce site is a great solution.

Indeed, affiliation on the internet is a way to make your sales site profitable. Also, I will show you how to set up an affiliate program in e-commerce.

What is Affiliate in E-commerce?

Affiliation in e-commerce is a marketing technique that generates additional traffic for an e-commerce site. Affiliate marketing also makes it possible to sell more products or services.

The affiliate process (like Amazon's to monetize a blog for example) is simple: the E-commerce site or advertiser sets up a partnership program with an affiliate or publisher site. Following this partnership, the affiliate site sells the advertiser's products in exchange for receiving a commission on each sale made.

To make the partnership concrete, the advertiser e-commerce site goes into an affiliate program. This e-commerce affiliate program tracks sales made through the work of the affiliate site.

how the E-commerce affiliate process works

E-commerce Affiliate can be summed up in 5 steps

• In the first step, the advertiser e-commerce site creates an affiliate program.
• For the second step, it is the turn of the affiliate site or publisher to promote the advertiser's product.
• The product sells, in the third step, by seeing affiliate links promoting the product.
• The advertiser checks if it is the affiliate site that is the source of the sale made on his site.
• The affiliate site is paid by the advertiser site.

The advantages of using the Affiliate System

Since you are the advertiser, you earn the most.

Indeed, you gain qualified traffic, especially if your affiliate partners are performing. This high traffic also means that you make money on the internet from the sales generated.

On the other hand, promoting your products also means promoting yourself. Because the affiliate site must recommend you to your new customer. In addition, it is that the recommendation brings notoriety, because what says recommendation, says service or product of good quality.

How to take care of the Affiliate system on your E-commerce site?

Identify the cost of the commission

When setting up an affiliate platform, factors such as cost must be taken into account. Thanks to the cost of each product, you can define the amount of commissions on sales that you will pay to your affiliates.

Next, determine the remuneration offered by competing sites. Thus, you will be able to offer better and align with them.

Affiliates give importance to the commission on sales. This allows you to become a good seller on the internet. 62% of them look at the commission rate when they choose an advertiser site. Also, be sure to pay your affiliate partner well by earning him an attractive commission.

Make a page for Affiliations

After creating your e-commerce affiliate program, create affiliate platforms for a potential prospect who wants to become an affiliate with advertiser sites.

The best is to put an affiliate link to your affiliate program (Fnac or Amazon) at the bottom of your website. Potential new affiliates will know that you offer affiliates in e-commerce. They can then contact you immediately if they want to participate.

As soon as he clicks on the affiliate link, the affiliate must immediately be redirected to a page where all the information about your proposals is gathered:

• The general conditions of the partnership for the affiliation contract
• Percentage of remuneration
• The method of remuneration
• The registration form
• Etc.

By giving this information, you will have less sorting to do and you will even have a successful affiliate network if your information is relevant.

Assist your Affiliates

In setting up the successful affiliate program, do not forget to take into account the support of your affiliates.

For example, to help your network of affiliate e-commerce sites succeed in selling a product, you must provide them with a banner in the image of your site that they will put on their blog or website.

Also make pop-ups resembling your banner ads. Because by conveying almost identical images in front of your customers, that is to say a homogeneous image, your customers will always be able to find you.

Track your data

To keep your e-commerce affiliate system running smoothly, keep track of your data, including:

• Commissions paid
• The quantity of products sold per affiliate
• Traffic received from the affiliate
• Return on investment
• Etc.

This can be done manually, but it can take a long time. On the other hand, you can use software that makes data collection automatic.

As a result, you will be able to monitor in real time the performance of each affiliate in the network of your affiliate program.

However, you can also check out our article which offers effective tips to help you learn how to get started in e-commerce. This guide offers you the best strategy to put in place.

Share your Affiliate links in E-commerce

In order for your potential affiliate sites to know about your affiliate program, share your links. You can even create a hyperlink to redirect them directly to your program.

Your registration in e-commerce affiliate program directories or affiliate forums.

A potential marketer or affiliate site can find you there and join the partner program immediately.

How to find affiliates for your E-commerce?

The profile of your affiliates

Before looking for affiliates, you must define the criteria on which you will base your choice.

But choose an affiliate partner with regular and quality traffic, because with this kind of site, it is certain to have a great conversion rate of prospects into customers.

Indeed, generating a hypertext link that easily redirects its readers to your website is the strong point of a site with a great reputation. Search engines will then place you among the best search results.

As a result, it is not the number of affiliates that counts, but their traffic. Because it is better to focus on an affiliate site with traffic that converts a lot, than to have several affiliate sites, but with little traffic and conversion.

Watch the competition

Another way to recruit affiliate sites is to click on the backlinks of competing sites. Backlinks are hypertext links to your competitors' websites.

These blacklinks come from blogs or other websites. Also, by looking at the source of these backlinks or hyperlinks, you will be able to know who is at the origin of the great traffic of your competitors.

You will then know which websites will promote the products of your e-commerce site and thus generate business.

Search online

Look online for sites that make product comparisons. For example, if you sell pants, look for sites that compare clothes.

This kind of website is a good affiliate site because it can recommend your products. Simply offer an affiliate partnership in e-commerce.

Also look in social networks, because there are influencers who promote products. Get in touch with them, as they are potential affiliates.

Another interesting guide: Discover also which payment method on an e-commerce site through this link.

Contact bloggers

Look for blogs that talk about topics related to your industry. After identifying a blog with an interesting audience, you can get in touch with the blogger and offer them a partner program.

Recruiting affiliates by searching for bloggers can take time, but it's cost-effective. Because bloggers are interested in making money with their blog.

Join an Affiliate Network

Apart from recruiting your own affiliates yourself, you can also join an affiliate network. There, you can have access to a wide selection of already existing affiliates ready to become your affiliate site.

Joining an affiliate network is a way to quickly test your e-commerce affiliate program. Initially, you can start with one or two platforms and if it works, you can join other platforms.