How to make sure I find the right Niche Product?

 Like physical commerce, the online market is (constantly) witnessing the arrival of new players. They all want to position themselves in the long term to make their activities profitable. Competition is also tough regardless of the sector of activity. This involves finding the right product to sell.

However, customer targeting is becoming less and less easy since e-consumers have changed their attitudes for a long time. Thus, they have decided to be more involved in their choices and are no longer content to be passive.

The size of the market, its highly competitive nature and the complexity of the needs of online shoppers imply only one real challenge. It will be necessary at all costs to position oneself on a specific market and manage to find the right niche product to make profitable there to position oneself at best.

How do you find the perfect product or find a profitable niche? In which niche market should we position ourselves to ensure a profitable e-commerce and succeed in selling our product better? What type of niche product pays the most in the long run? How to make sure you choose it properly? Below are all the answers to better find your niche!

Understand what a niche market is

A niche market, as its name suggests, differs from a global market by the specificity of the target audience and its needs. A global market caters to a wider customer base and therefore tends to meet a wider variety of needs in several market niches (whose profitability is often unlikely).

This implies the provision of a complete and wider range of products compared to a niche market that remains quite specific and much better targeted. If you venture into this type of market without having prepared beforehand, you may face e-commerce giants like Amazon, Alibaba or Aliexpress.

However, be aware that even if you manage to sell your products at a price much cheaper than that offered on these platforms, e-consumers will be more inclined to place their orders. This is explained by the fact that these platforms develop specific commercial policies and also have a powerful network of carriers to ensure a more qualitative and reliable delivery service compared to many other e-merchants.

This allows them to reduce the shipping costs for the delivery of certain products and according to their respective amounts. Amazon's platform even offers an FBA or Fullfilled by Amazon service to ensure a good availability of products to customers and especially to ensure better support for after-sales services. Apart from the Amazon FBA system, this platform also offers affiliate programs while allowing e-sellers to have adapted marketplaces on which they can freely sell their products.

If you really want to occupy a niche, you need to specialize, operate a more advanced niche strategy and find the right niche product to make it profitable. As for setting up your online sales site, you do not necessarily need to manage stocks if you adopt the dropshipping technique.

Using the services of sites like Shopify relieves you of the constraints related to website design. With ease, you can quickly have an operational online store by choosing to turn to this solution.

Concretely, how should we go about selling better on the internet? As a first step, you will need to operate a well-defined target audience segmentation on the overall market in which your niche market is located.

Therefore, if I take the example of a men's shoe market, you can choose to segment your customer base by offering to sell shoes for construction workers.

You can see that the same market, that is to say the market in which you intend to position yourself, is an integral part of the overall men's footwear market. The difference lies in the fact that you will only focus on one or more specific niches.

In the case of this example, you will only focus your efforts on selling specific types of shoes designed to meet on-site use needs. You therefore understand that all types of products sold on the market can be segmented to be the subject of a full-fledged specialization.

You are free to identify the niche product whose sale could more easily allow you to stand out and make your e-commerce profitable compared to others. If you're really struggling to find segments or a new niche, here are some lists of criteria you can use to successfully identify the right niche product:

• Price: This key product indicator determines how much online shoppers are willing to pay to acquire your niche product based on their respective budgets (is it high, affordable or reduced?).
• Socio-demographic data: you can segment your customers based on gender, age, income level, professional category, etc.
• The range of products to offer (or target): You can offer entry-level, mid-range or high-end products, but you can also decide to sell handcrafted products.
• The psychology of e-consumers: you can set your choice of niche product based on the consumer attitudes of your e-prospects, the values they share, their interests, or even their hobbies.
• Geographical location: this criterion determines the choice of the niche product you intend to offer, taking into account the distance or geographical proximity of your customers to your city, municipality or region.

By deciding to position yourself in a specific niche, you will target a market segment better than e-merchants who position themselves on the global market to sell their products. To ensure a profitable online business, the real question now is how to identify the best niche product to market.

How to successfully identify a profitable and viable niche product?

Whatever stage you are at when selling a product online, you will need to have a solid knowledge of the market to be segmented. This requires in-depth competitive analysis and this must also be coupled with further market research.

Before thinking about identifying the niche product to make profitable and designing your product sheets, you will first have to segment the e-consumer profile you want to reach. Your niche market will thus be similar to a subset of the overall market that will be mainly the subject of your first study or that of your preliminary competitive analysis.

This will then allow you to know more accurately which product features precisely meet the expectations of the customers you intend to target. Several parameters must be taken into account to find the perfect product:

• The price range in which you intend to market the niche product.
• The quality of manufacture or more precisely the reliability of design of the niche product.
• Your positioning in relation to your competitors.
• The brand image you intend to convey and transmit.
• The marketing strategy you intend to develop and implement.

A good choice of niche product gives you a good head start compared to your competitors, because you will focus on a specific market and (often) little competition. By doing so, you will maximize your chances of making your e-commerce profitable, not by seeking to sell as many products as possible, but rather by focusing on a well-targeted and promising market.

While it's true that there are virtually no rules about which niche product is more profitable to market compared to others, there are several good things you can do:

Leverage Google's search tool

The easiest and fastest way to find profitable niche ideas for e-commerce is to search online. To do this, you must first think about the main products sold by other e-merchants and those that generate the most sales.

However, you should not rely too much on it, because high value-added products that bring in to other e-sellers are not necessarily all profitable to your e-commerce. Moreover, if you are going to tackle a market that is too generic or very competitive, you will have a hard time being able to do well. In addition, you can easily get lost, as the online market is relatively large.

Instead, prefer to filter your searches by focusing only on product categories whose sale could easily allow you to express your know-how. Everything must therefore take into account your field of activity or specialization.

As soon as you enter a query on Google's search bar, you will have to specify it in order to identify the product that sells best online. So, instead of simply typing a 100% organic product, you can start with a simple query like "cruelty-free blush".

As soon as you appear on the first page of the results, you can have various approaches used by competitors to designate or more precisely to specify this type of niche product. It could be vegan makeup, organic makeup not tested on animals, natural makeup 100% based on plant active ingredients, etc.

You can even go further by consulting blogs of opinions and tests specialized in the field of natural cosmetics. It is therefore possible to identify very recurring aspects that many users raise.

You can even take advantage of it to develop a new offer around your know-how. An offer based on a specific niche product, more targeted, less competitive, potentially profitable and closely related to your domain name.

Keep an eye on Google's search suggestions

Many times, you have undoubtedly noticed from the first two or three letters of your query that suggestions appear on the search bar. And this, in particular, whatever the terminal you use, whether it is a computer, a smartphone or a tablet.

These Google search suggestions are actually not other than the most frequently entered keywords that are related to your query. You can perfectly use it and take advantage of it to find the best niche product to make profitable for your online business.

Since Google only partially allows you to access these suggestions, you can use tools like "Keyword Tool" or its equivalents. This will make it easier for you to identify the best niche sector in which you need to position yourself.

By the way, you can also check out our complete guide on the Backlink definition. This advice article offers you the usefulness of this SEO tool on the SEO of a site, the reasons why you should use this tool, the "dofollow" link, as well as other SEO tools.

Deepen your research based on recurring queries

Always in order to optimize your search for the best niche product to highlight on your online store, you can use keyword planners. Tools like Google Adwords work pretty much the same way as regular keyword suggestion generators.

The only difference is that they best identify the best niche positioning for dropshipping. To access Google's Keyword and Master Keyword Planner, you must have an Ads account and also a valid Gmail email address, be aware that registration is free.

Practical and simple to handle, the tool allows you to have a clear and more precise overview of the needs of your targets in relation to the niche market on which you intend to position yourself. You can even make it a great way to boost your Pagerank and identify the best products on the market to highlight on your e-commerce site.

Just make sure you've tested the keywords and long-tail phrases that seem most lucrative to you before designing each product sheet and launching a niche product on sale! Also consider testing your niche products, because it turns out that some products are more profitable than others, whether they have little or very competition.

Adopt the "mind map" technique to find the best niche product

One of the best approaches you can take to find the best product idea to market is to use the mind map technique. The advantage with this technique is that it allows you to have a clear and precise overview of all the possibilities that can help you find the perfect niche product.

Since the mind map mimics the way the brain acts, it serves as an ideal tool for you to quickly identify the niche product to sell on your e-commerce site. To make it easier for you, you can use tools like MapsofMind, or Text2MindMap. Above all, this will save you time.

Alternatively, you can simply use a very large paper or a table to schematize everything. In this case, you will only have to place your niche idea (master) at the heart of your scheme and associate all profitable product ideas as well as all concepts that are directly or indirectly related to it.

From then on, you will get a clear, structured, consistent and relevant overview of a niche product to choose from.

Integrate into online communities of passionate women

Internet users who share the same goals, interests and passions usually form an online community. You can integrate it to identify niches that are profitable enough for your e-commerce. These niches are clearly identifiable through:

• The most popular hashtags posted on Instagram or Twitter,
• Positive votes on Facebook,
• The links and content that generate the most shares,
• Comments and discussions that generate more engagement.
• Identify fairly profitable niches

How to be sure that you have chosen the right niche product over another?

Now that you have a more or less precise idea of a niche product to sell on your online store, make sure that the audience you are targeting is interested! To be sure, you will absolutely need to test your niche product potential.

If you're not sure how you're going to do it, I recommend building your audience first. To do this, you can, for example, undertake kickstarter campaigns that generate enthusiasm for products in the launch phase, i.e. products that have not yet been put on sale on the market.

Note, however, that you are not necessarily obliged to make this sale, as promising as it is. The goal will simply be to launch a concept before realizing your online business project, this to generate the most leads.

To do this, you need to launch marketing campaigns via social media. This in order to boost your SEO in e-commerce, qualify your traffic and then be able to redirect it to the home pages of your respective sites and on which Internet users can register. You can easily achieve this by adopting a good inbound marketing strategy.

Once this is done, immediately proceed to the testing phase by starting by offering them one product at a time. Do not hesitate to come back to your customers to receive their feedback and especially to understand their respective expectations about the niche product you plan to launch soon!

Gradually, you will be able to sell your products in small batches and will also be able to develop your offers little by little based on the feedback of your potential customers. In parallel with this approach, you can continue to maintain a permanent competitive watch to stay abreast of all the trends in vogue and succeed in identifying the best commercial niche.

More particularly the one that is related to your sector of activity or the one that is related to the type of niche product you intend to sell. To help you make it easier to find trends about the best niche product to choose, I suggest using tools like Google trends or Facebook Insight.

You can even take advantage of both tools by combining them to make your niche product a real growth lever that will be used to explode your online sales. To stay on top of all the new dropshipping product trends to choose from, set up your Google alert system!

Follow the threads on the various social networks regularly, and not only on Facebook to find the best product that works! Now that you've managed to determine the right methods for finding profitable products, it's time for you to research what type of niche product and most likely to bring you online.

On which niche product should you choose to sell better?

Even if you already have trendy product ideas to market in mind, it's always worth maximizing your chances of finding more profitable niches for your dropshipping or ecommerce business. It is also in order to answer them as well as possible that I have drawn up below some suggestions for a list of niche products to adopt.

1. Eco-responsible, recyclable and biodegradable products

In the era in which we live, the preservation of the ecosystem is a common concern. According to the recent Nielsen Group survey, no less than 48% of consumers say they are predisposed to change consumer attitudes and buy products with low ecological impact in order to preserve the planet.

As a result, more and more consumers want to turn to eco-responsible, biodegradable and recyclable products to limit their impact on the environment.

You can direct your research in this direction to better meet these needs by starting by doing Google searches on keywords such as: "refurbished items", "organic cosmetics", "recyclable products", "scout tent made from plant fibers", etc.

2. Pet accessories and equipment

The pet market alone was worth no less than €4.5 billion in 2018. Until today, this market continues to grow. You can resort to various possibilities to develop a niche from this product that works.

To do this, you must focus on particular types of pets (snake, iguana, guinea pig, rat, chimpanzee...) and their respective lifestyles. Based on these two elements, you will be able to establish an appropriate product range for the monetization of your site. As an example of a niche product you can sell, I can cite:

• Connected surveillance cameras to allow their owners to always keep an eye on their pets wherever they are and via any connected device.
• GPS geolocators for pets.
• Personalized mugs with photos of their pets, etc.

See also: Is dropshipping legal? You can find out on this guide what drosphipping is, the steps to follow to get started with legal dropshipping, and on which case dropshipping is legal.

3. Accessories dedicated to the world of video games

With more than 2.3 billion active gamers worldwide (all disciplines combined) and profitability of more than 135 billion euros in 2019, the video game market is experiencing phenomenal growth. You can dedicate a niche store dedicated to selling products and accessories for gamers for PC and Mac games.

It is thus possible to offer ranges of products such as chairs for gamers, headsets, microphones to carry out live sessions on Youtube or to comment on competitions ... You can even:

• Choose a specific market niche based on one or more of the most popular or popular video games,
• Sell customizable stickers for consoles,
• Offer keychains or promotional items bearing the emblem of gamers' favorite game publishers, etc.

4. Products and accessories dedicated to freelancers

More and more people are deciding to work from home or from home for a number of reasons:

• Flexible working hours
• Freedom in the organization of work
• Gain of autonomy
• Elimination of travel expenses
• Wish to free oneself from the status of salaried worker
• better make money online, etc.
• Accessories dedicated to freelancers

Given the number of remote workers that tends to grow, freelancing is a niche market with high potential. Depending on the customer base you plan to target, you can develop specific niche products or make them a full-fledged niche business:

• High-performance and inexpensive headsets for tele-advisors.
• Ergonomic keyboards with low silent membrane for online writers and IT developers.
• Ergonomic chairs specially designed to be used during long working hours in front of a computer screen.
• balls and anti-stress gadgets.
• Customizable mugs and mugs to motivate proactive freelancers, etc.
• Three-button mouse specifically designed for 3D CG modelers.
• Graphics tablets to boost the productivity of freelance graphic designers.
• Specific headphones and headphones for audio transcribers, etc.
• protective covers and covers suitable for MacBook, laptop, and netbook.
• storage devices suitable for supporting large files: USB flash drives, external hard drive, micro SD memory card, etc.