How to Animate an E-Commerce Site?

 

Running an e-commerce site is one of the most important tasks of an e-merchant. Because this is included in the SEO of a Site. Indeed, animation is a real lever in the development of sales since it allows to create a professional website.

In addition, it quickly increases the conversion rate of an online store.

So, I will present you in this guide, the most important elements to animate an e-commerce site. In addition, you will discover the tools you need to use to achieve this.

What to Animate on an E-commerce Site?

For your potential customers to trust you, it is important to show them that your e-commerce platform is alive.

Find the different elements to animate on an online store.

Animate an E-commerce Site thanks to the homepage

First, the homepage or home page will always be the most visited page of the websites. So, for anything that wants to create a website like a web agency. It therefore seems logical that this is the first element to animate.

To do this, you can use a text-based editorial. In addition, this format must present in a clear and concise way all the novelties on a topical theme.

You need to be intuitive to design a site and administer it with must-have tools. Thus, beginners can easily visit the pages of your site to be inspired for example by your model.

Then you can use the product listings for sale in e-commerce dropshipping as the top best-selling products.

For the background, you can talk about the biggest events of the year. For example: Christmas, New Year, Back to School, Valentine's Day, etc.

Similarly, the fact of animating an e-commerce site includes the integration of your product sheet, graphic redesigns, etc.

In addition, it is possible to animate the homepage by mentioning your different partnerships. Thus, other e-commerce sites, brands or physical shops are necessary for said partnership.

You can also talk about the latest news in your sector such as trade shows, latest innovations and fashion shows to liven up an e-commerce site.

Finally, the best place to talk about promotions, destocking and highlighting flagship products is probably on the homepage.

Animate an E-commerce Site from the catalog

To animate a catalog, simply share the promotions and offers of the homepage. All this is possible by integrating links.

The animation of the catalog also makes it possible to target customers directly. In addition, the proposal of product sheets and temporary offers will also push them to buy.

However, it is important to understand that commercial animation does not necessarily mean that you have to lower prices. It shows how to create and search for other strategies to animate an e-commerce site.

So, she offers small gifts and helps you enhance your commercial image. For a successful animation of the catalog, do not forget to ignore obsolete products and highlight new products.

The customer base to Animate an E-commerce Site

Did you set up classic banners on your homepage? Did you find an effective way to promote your products? The most important thing now is to inform your customers.

From this point of view, to proceed with the animation of your customer base, you must use a better marketing strategy that works. For example, e-mailing, sending SMS, product catalog, etc.

In addition, you can use social networks as long as you know how to set up a coherent digital strategy. Thus, these digital techniques to animate an e-commerce site, which you will see below, participate in the development of your notoriety.

The best practices to put in place to Animate an E-commerce Site

At first glance, before running an e-commerce site, it is important that your online store is dynamic (see: How to create an online store to get started in e-commerce dropshipping). Because this dynamism increases the rate of frequentation of your e-commerce site.

Likewise, it improves the shopping experience of your potential customers. To do this, I will show you the different techniques to get there.

The thematic insert

The thematic insert is a practice increasingly used to animate an e-commerce site. Indeed, the thematic insert can be used for the home page. It is a way to offer visitors editorial content or a selection of various marketing products.

This proposal is done through excellent web marketing content management. For convincing results, the content of the editorial and the layout of the products must be renewed.

This way, your potential customers will feel like your site is constantly evolving. For example, let us mention: "Mother's Day", "best sellers", "spring must-haves", etc.

One of the recommendations to run an e-commerce site is to help and guide your visitors in their purchases in order to succeed in making money on the internet more easily with your site. When the sales period comes up, you can set up a special tab for promotions.

However, don't forget to incorporate a menu by percentage or price. This way, you will save customers time. You will also be able to target them according to their budget.

Have a Dynamic Interface

According to our e-commerce training, it is important to improve the shopping experience of consumers. To do this, Digital Marketing Experts advise establishing a dynamic interface.

In fact, this interface corresponds to the desires and desires of consumers. So use algorithms and coding systems to suggest to your visitors the purchase of the pre-selected products. These products will match their purchase history.

Similarly, you can create exchange places. Your visitors and customers will have the opportunity to express their opinions or rate the products and services offered.

By using this strategy, you are using your customers as prescribers of your brand. Of course, this will have a positive impact on the profitability of your online business.

On the other hand, giving your customers a voice on your e-commerce site requires you to constantly monitor. This will allow you to set up a strategy to deal with negative reviews.

Find a way to make buying on your Site fun

To sell more, attract new customers and your current customers by making buying fun. For example, there are car manufacturers that offer their customers a virtual tour.

They discover the entire interior from the comfort of their home or office. Similarly, the potential customer is in the driver's place.

On the other hand, if you are in the beauty sector, avoid this. The simple reason is the fact that more than half of consumers abandon their cart. So, absolutely find a way to facilitate the purchase on your site.

In addition, it is useful to make use of adequate marketing tools to retain customers. Thus, this strategy will make the purchase of cosmetic products more fun.

The pitfalls to avoid when you want to animate an E-commerce Site

Not Adopting a Strategy

Animating an e-commerce site without a strategy is equivalent to not animating the site at all. Indeed, competition is very strong on the web. A relevant analysis of your market, your targets and your competitors is therefore very important to have a good animation.

This analysis will also allow you to define a web marketing strategy and a clear positioning to stand out from the competition.

Small note: You can also consult our advice on influencer platforms, what they are used for and how to choose them.

The neglect of UX Design

UX Design is an essential element for a website. Indeed, to avoid being penalized by Google, your website must ensure the user experience it provides.

This user experience includes loading speed, navigation, mobility and ergonomics. These are key factors to take into account when you want to animate your E-commerce Site.

Because 57% of users abandon a site after waiting for 3 seconds for it to load. And 80% of those users don't come back to this site.

Underestimating the quality of photos

When you want to animate an e-commerce site, images are very important. Indeed, thanks to them, Internet users will be able to imagine the products of your dropshipping site or merchant site.

In other words, poor quality photos (or no photos at all) will be totally counterproductive. This will immediately damage the image and credibility of the company.

Moreover, 92.6% of Internet users say that the design and visuals of a site are what drive them to make purchases.

Forgetting reinsurance elements

When making an online purchase, customers need to be reassured. It is therefore imperative to guarantee everything related to secure payment and to specify the terms of delivery. Thus, it will not be a brake on the purchase.

Also, including these elements in your animations will be a positive point for you. Because informing customers of the services and benefits available to them in the animations will give them more confidence.

Non-updating of animations

When you launch an e-commerce site, you should always keep in mind that your e-commerce site must constantly evolve.

And as the commercial animation of an E-commerce Site is essential for the survival of your site, it must also evolve with the site. Thus, flash sales, promotions, contests are to be updated very regularly in order to keep your offers attractive.

The long and complex purchasing process

As the main objective of an e-commerce site is to sell, it is important not to distract the customer from his buying process.

Also, when navigating through your animations, you must offer a fast, efficient and straight to the point of purchase. As a result, your animations will combine the useful and the pleasant.

Ignore Reviews

Not reacting to the opinions of Internet users is risky for the image and reputation of your e-commerce site. This is equivalent to ignoring their reviews when their reviews may contain information that can improve your animations.

In fact, 85% of consumers will read reviews and ratings from local e-commerce sites before making any purchase. Also, to respond well to a comment or an opinion in order to learn from it, you must try to help him solve his problem.

Zapper SEO and Advertising

To have good visibility in search engines, an e-commerce site must have good SEO. Even animations must be well referenced in order to attract the attention of Internet users.

In addition, e-merchants underestimate the usefulness of advertising investments in animations. However, since animations are what Internet users watch the most, it goes without saying that introducing advertising for your other products will only benefit you.

Not relying on the right skills

If animation seems a little more difficult to design or parts of your animations require skills you don't have, hire a professional.

Do not hesitate to invest in the work of other professionals, because the reputation of your site is at stake. Thus, you will avoid losing customers.